Marc Benioff is the CEO of Salesforce and, for the past several years had earned a reputation as one of the most outspoken left-wing billionaires in San Francisco. Benioff was pro-DEI and pro-taxes on big businesses in the city. He supported something called Proposition C which would tax businesses like his to fund homeless services in the city. He even once said that capitalism was dead and that a more equitable arrangement needed to be found going forward.
Salesforce CEO Marc Benioff has frequently been a vocal proponent of liberal causes and under his leadership, his company has touted its DEI efforts. In its “stakeholder impact report” last year, the company noted it has set a goal for itself in 2021 of increasing the representation of people from underrepresented groups by 50% and doubling its number of Black leaders. It hit both those goals ahead of schedule.
“We’re proud of the progress we’ve made,” the company said in the report.
Last year, Salesforce set new goals it hoped to hit by 2031, including having women and gender-nonbinary people comprise 40% of its global workforce, up from 36.3%, people from underrepresented groups such as Blacks and Latinos account for 20% of its U.S. employee base.
But after Trump was elected last year, people noticed something seemed to be changing. Benioff posted a few tweets wishing Trump well, which was very much not the mood in San Francisco last December. I wrote a story at the time titled “Is Billionaire Marc Benioff Moving to the Right?” I was skeptical he’d had a real change of heart, but a few months later Salesforce scrapped all of its DEI goals.
In its previous annual reports, the San Francisco company included a section entitled “Equality, Diversity and Inclusion.” It also mentioned within those documents it had set goals for diversifying its workforce and had made some of its executives’ pay contingent on meeting such goals…
In its latest annual report, Salesforce dropped that language and entitled the comparable section just “Equality.” Instead of using that section to discuss its support for DEI and what it was doing to promote diversity, it simply discussed how it’s complying with equal-pay and anti-discrimination laws in the U.S. and other places in which it operates.
That shocked a lot of people but with DEI under fire from the Trump administration, lots of companies were having second thoughts. Still it was surprising to many that Benioff was one of them. With the possible exception of Marc Cuban, Benioff had been the most vocal billionaire advocate for DEI.
Yesterday, Benioff really shocked Democrats when he invited President Trump to send the National Guard into San Francisco.
While other tech titans built private rocket ships and scooped up super yachts, the Salesforce founder and chief executive Marc Benioff was known for spreading large sums of money around San Francisco, his hometown. He tended toward the liberal side of Silicon Valley politics. He lectured other business leaders about the importance of helping homeless people instead of complaining about them.
But 2025 seems to have ushered in Benioff 2.0.
The benevolence remains, but the liberal leanings do not. In a wide-ranging interview, Mr. Benioff said this week that he avidly supported President Trump and thought National Guard troops should be deployed to San Francisco — an action that city leaders would consider beyond the pale…
“We don’t have enough cops, so if they can be cops, I’m all for it,” he said…
…over the course of a 50-minute conversation, Mr. Benioff did not have a negative word to say about Mr. Trump or his policies.
“I fully support the president,” he said. “I think he’s doing a great job.”
This really is a shocking suggestion to the Democrats who run the place.
“You can’t support San Francisco and want to see us invaded,” said Assemblyman Matt Haney, a Democrat. “It’s one thing to wrongly support Trump’s misguided economic policies. It’s quite another to support a direct assault and occupation of our city.”
A member of the SF Board of Supervisors called it a slap in the face to the entire city.
We don’t NEED the National Guard here in San Francisco.
We need better political allies who are genuinely committed to public safety and serious about solving San Francisco’s problems competently, the right way — and not performatively, the Trump way.
And that starts with a…
— Matt Dorsey (@mattdorsey) October 11, 2025
State Senator Scott Wiener offered more measured criticism.
Salesforce is a great San Francisco company that does so much good for our city. Inviting Trump to send the National Guard here is not one of those good things. Quite the opposite. We neither need nor want an illegal military occupation in San Francisco. https://t.co/JPuJ5m9deh
— Senator Scott Wiener (@Scott_Wiener) October 11, 2025
In is own defense, Benioff retweeted a year old tweet in which he’d said almost the same thing about refunding the police. In other words, he was saying this before Trump won the election.
San Francisco must REFUND the Police not continue to DEFUND the Police. Our Police need to be empowered now — not this new terrible decision to end pretext stops. Our SFPD and Sheriffs are the absolute key to a safe and clean San Francisco every day. SFPD must be returned to…
— Marc Benioff (@Benioff) July 18, 2024
He then tagged the mayor in this new tweet.
Nothing is more important at Dreamforce than the safety of our entire Ohana, our customers, and everyone visiting San Francisco.
Once again, we’re partnering with the city to hire 200 additional trained law enforcement professionals for Dreamforce. I’m deeply grateful to… pic.twitter.com/idDfD5xMoF— Marc Benioff (@Benioff) October 10, 2025
The big annual Salesforce conference is about to start in the city. No doubt word that Benioff has turned pro-Trump is going to be the talk of the town this coming week.
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