Top O’ the Briefing
Happy Tuesday, dear Kruiser Morning Briefing friends. The Sine Qua Non Sequitur is at an Ayahuasca/Beef Jerky fusion conclave in the Outer Hebrides.
Some interesting news came down from the Mothership just as I was heading out to spend a glorious Monday afternoon at the DMV. Actually, here in Arizona it’s the MVD, because we just like to be different. It was joyous time well spent. I just love reacquainting myself with the bureaucracy.
Here’s a brief synopsis of the news, from a great post that Sarah wrote about it:
By now, I’m sure you’ve heard the news. Our parent company, Salem Media Group, has partnered with MxM News, Donald Trump, Jr., and Lara Trump to build something big. I’m not going to rehash the business side of things — that’s not my area of expertise, and you can read it all in the press release — but I do want to explain what it means for you and me.
Sarah says that she feels “like the new kid on the block” because she’s only been here at the PJ Media ranch since late last year. Many of her thoughts about this new partnership do sync up with mine, though, and I’m pretty much the elder of the village. Yeah, I look good, but I’ve been at this since the days of dial-up, when we were calling it “weblogging.” I will share a little of what popped into my head as I pondered the news.
My late friend Andrew Breitbart used to refer to “the Democratic Media Complex,” a description that I think I might start bringing back. It has that Death Star vibe about it, which is still fitting.
It seemed back then that we would be lucky to even be able to chip away that the media behemoth that had been telling stories for the Democrats throughout all of our lifetimes. The Complex was powerful, evil, and Republicans were horrible at pushing back against it.
We began picking up some steam during the Tea Party years. There weren’t a lot of big conservative media properties or blogs then, but we did get to hang out a lot at conferences and rallies. We also got to see firsthand how insidious the mainstream media hacks could be in service of the Democrats. It’s an entirely different thing when they’re lying about you and your friends.
Progress in rightwing media continued to be made even though the Tea Party movement progressed to its next phase. In my neck of the media woods, we were doing good work at PJTV and PJ Media. If the needle was moving in our favor, however, it was difficult to see.
In early 2019, Salem/Townhall acquired PJ Media and the momentum and the changes began almost immediately. Less than a year into the new arrangement, I was asked how it was going and replied, “I feel like I can punch back hard for the first time.”
We’ve been taking some solid swings and connecting since then. The opposition still remains formidable, though. A lot of people don’t understand just how powerful the broadcast networks still are or the influence that The New York Times has in shaping narratives that all of the leftists in media use to dupe voters who don’t spend all day onlne.
In 2024, we landed a lot of body blows and connected with a couple of shots to the jaw; there wasn’t a knockout blow, unfortunately. As I wrote back in December, we’ve still got a long fight ahead of us. And I liked the position that we were in heading into the Trump 47 era. Yet, there’s always room to get better.
My initial thought about this partnership was that it adds complexity to our game plan and more heft behind the punches. We are up against foes who have almost bottomless wells of resources and have decades of experience operating as a hivemind. The Washington Post and The New York Times aren’t in competition, they’re in cahoots.
The MSM isn’t on its heels yet, but we’ve got it backpedaling. The thought of finishing this fight keeps getting more realistic every day.
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