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Bourbon’s Bold New Chapter in American Sustainability – PJ Media

There’s always been something spiritual about bourbon. It’s more than just a drink; it’s a ritual. A reward after a long day; a grandfather’s laugh bottled in amber; and a handshake across generations. 





You sip it slow, let it burn a little, and you’re reminded that some things in life still have backbone.

But as it turns out, bourbon’s story doesn’t end when the glass runs dry.

At Buffalo Trace Distillery in Frankfort, Kentucky, a quiet revolution is brewing, not in the barrel, but in what’s left behind. A partnership with Meridian Biotech is transforming whiskey byproduct into something remarkable: a sustainable, high-protein source for aquaculture, pet food, and organic fertilizer. It’s not a gimmick or a marketing stunt. It’s proof that when America commits to excellence, even our leftovers serve a higher purpose.

And yes, that means bourbon just got even better.

What’s Stillage Got to Do With It?

For every gallon of bourbon produced, approximately ten gallons of stillage, a wet, nutrient-rich byproduct, are left behind. 

For decades, distilleries either gave it to nearby farms as animal feed or paid to have it hauled away. It was bulky, messy, and no one thought about it. 

Until now.

Buffalo Trace is building a $40 million facility, led by Meridian Biotech, to process the stillage directly on-site, eliminating the need for diesel trucks and waste. Just a direct pipe from the distillery to the processing plant. 

Thirty-five new high-tech jobs will come to Franklin County, and a whole new industry; circular, local, and profitable, will be born from the spirit that built the Bluegrass.

“By reimagining distillery stillage as a resource rather than a byproduct, we’re pioneering new pathways in biotechnology that have the potential to transform the spirits industry,” Brandon Corace, president of Meridian Biotech, said in a statement. “Like Buffalo Trace, we are committed to making a long-term, positive economic impact on the community. We believe our technology will play a pivotal role in enhancing Buffalo Trace’s commitment to innovation, as well as setting a new standard for the spirits industry.”





This isn’t about going green to chase virtue points. It’s about real American ingenuity, the kind where efficiency and stewardship aren’t buzzwords but business decisions that make sense.

No Apologies, Just Purpose

In a world flooded with greenwashed nonsense, here’s a project with no apologies and no lectures. It’s not “eco-conscious” because some HR department demanded it. It’s efficient, creates jobs, and it’s locally focused. And it honors that uniquely American blend of heritage and hustle.

Buffalo Trace Master Distiller Harlen Wheatley said it plainly:

“As master distiller, I have studied the distilling process and always respected the full journey from grain to glass. Working with Meridian allows us to take our processes even further by transforming stillage into something with extended value and purpose,” Harlen Wheatley, master distiller at Buffalo Trace Distillery, said in a press statement.

No scripted fluff, just a man excelling in his craft.

Bourbon isn’t changing its soul. It’s sharpening its legacy.

What Makes This American?

We’ve taken a byproduct of an old-school, frontier-born spirit and turned it into a growth engine. Food production and clean reuse mean we’re not sipping history; we’re taking as much value from it.

How does it get more American?

Our country used to have a mindset that you don’t toss something just because it’s used; you find a new use by respecting the effort that went into it.

My dad taught me that you don’t waste, and when a tradition like bourbon takes that philosophy, you run with it. This doesn’t give you a story; it creates a mindset.





Pour a Glass, Save the World?

We’re not quite there. Yet. But consider what this means. If Buffalo Trace’s approach catches on across the bourbon industry —and it bloody well should, given the potential benefits—it will likely lead to the distillery waste being used to power aquaculture farms, reduce dependence on soy and imported fish meal, and fertilize organic crops.

Who knows, it may even lead to a new generation of biotech startups that are focused on converting distillery byproducts into digestible proteins or plant enhancers.

What they’re saying is that they’re taking legacy materials—castoffs from the same process that produces some of the world’s finest spirits—and entering the global supply chain, not as waste but as purpose-built inputs..

This is the second act of bourbon, which might be as potent and better than the first.

Faith in the Familiar

Today, it’s easy to get cynical because everything feels cheap, digitized, and repackaged for social media.

But, not bourbon. Not really.

Bourbon isn’t able to hide what it is: An American product all our own. It doesn’t need any viral campaigns or blue checkmarks to feel authentic.

Bourbon is what it always has been: Bold, slow-aged, and unapologetically American!

With this new effort, bourbon is showing us that even in 2025, tradition doesn’t mean standing still.

If anything, it leads.

Final Thoughts

Our world is obsessed with new things. Buffalo Trace reminds us that old things, when honored, refined, and respected, serve as a guiding light for the way forward.





No government grant or climate conference is needed to spark innovation. Sometimes, in exceptional circumstances, people need a little stillage, a LOT of vision, and the willingness to ask: What else can we do?

The next time you pour that dram, neat or with a cube, remember this: The warmth in your chest isn’t the end of the bourbon story; it’s merely a chapter.

Somewhere in Kentucky, what’s left in the barrel is quietly working to feed the planet, help grow crops, and support a U.S. city.

That’s not just a win for bourbon. 

That’s a win for us all.

Slàinte!


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